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Best Practices for Business Websites

A few quick tips to have success on the web for business owners.

This is meant to be an introduction to the best web practices and what business owners and marketing professionals can do to keep looking good on the web and have success. 

“Don’t have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve. “

Seth Godin
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The Web is your front door

The Way We Search

The web is constantly changing from the tools we use to build sites to the way sites are found on Google.

1. Consistent learning

As a business owner that needs results from their website. It’s just not enough to pick up a few web marketing skills and think your good to go.

2. Web is always changing

You must continue to stay educated and informed of search and design trends.

Key Web Elements

Domain Name

This is your web address and email address used for your business. example (info@yourwebsite.com)

1. Keep it simple and short

2. Keep it relevant to your business

3. Vanity domains are ok they are becoming more popular

4. Will be attached to your email

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Professional Email

  • Builds Trust
  • Makes a great first impression
  • Builds value for your company
  • Reccomended Options : Can use Exchange/0365 or Gmail service

Hosting

  • What to look for in a hosting company:
  • Accessible
  • Fast
  • Reliable
  •  
  • What to avoid:
  • Can’t get on phone
  • Not helpful
  • Slow or cheap price
  •  
  • Recommended Options:
  • Wp Engine
  • Liquid Web
  • GoDaddy

2020 Web Design Trends

Microinteractions
aka. Mouseover effects, Scroll effects haptics, chimes, etc.)
Video content
Easier for mobile viewers, Google prioritizing video content in searches.
Minimalism
Fewer elements means less thinking for the viewer
Thumb-friendly
Moving elements toward bottom where thumb is positioned

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Proper Website Design

Increases Websites Conversation Rate by 150%

Proper Web Design

Builds an audience and advocates for your business. Start creating web marketing that looks bigger and better than your competitors.
Contact SMG Design

Turn the internet into a conversation.

“Let’s build something beautiful and functional that gets results.”

SMG Design

Seth Gilmore

hello@smg-design.com

1-337-884-4747