The Way We Search
The web is constantly changing from the tools we use to build sites to the way sites are found on Google.
1. Consistent learning
As a business owner that needs results from their website. It’s just not enough to pick up a few web marketing skills and think your good to go.
2. Web is always changing
You must continue to stay educated and informed of search and design trends.
Domain Name
This is your web address and email address used for your business. example ([email protected]yourwebsite.com)
1. Keep it simple and short
2. Keep it relevant to your business
3. Vanity domains are ok they are becoming more popular
4. Will be attached to your email
Professional Email
- Builds Trust
- Makes a great first impression
- Builds value for your company
- Reccomended Options : Can use Exchange/0365 or Gmail service
Hosting
What to look for in a hosting company:
- Accessible
- Fast
- Reliable
What to avoid:
- Can’t get on phone
- Not helpful
- Slow or cheap price
Recommended Options:
- Wp Engine
- Liquid Web
- GoDaddy
2020 Web Design Trends
Microinteractions
aka. Mouseover effects, Scroll effects haptics, chimes, etc.)
Video content
Easier for mobile viewers, Google prioritizing video content in searches.
Minimalism
Fewer elements means less thinking for the viewer
Thumb-friendly
Moving elements toward bottom where thumb is positioned
